Facebook Lead Ad Privacy Policy

The Beyond Opposition research project uses Facebook Lead Ads on our Facebook advertisements when advertising to invite you to participate in research interviews. If you submit data to Beyond Opposition through a Facebook Lead Ad, such data will be governed by our Privacy Policy outlined here. We will use your preferred name and email address to send an email to you with an invitation for a research interview, and additional information about the research interview process, via our official project email address. 

We use Facebook Lead Ads as it is an easy way if you are interested in participating in a research interview to provide your preferred name, email address, and to confirm that you are over the age of 18 without having to leave Facebook. We use the information you provide (your preferred name and email address) in order to contact you from our research project email address to set up a time that is convenient for you for a research interview. The email we will send to you will also include information about the interview in the form of an interview sheet and consent form, as well as asking your preferred platform for an interview (i.e. via video conferencing or via a phone call). Once we have emailed you, your email address and name you provided via the Facebook Lead Ad, as well as any subsequent correspondence between you and the Beyond Opposition email account, will be stored in the Beyond Opposition email account. While the initial email sent to you (that includes your provided name and email address) as well as any subsequent email correspondence between you and the Beyond Opposition email account will be stored in the email account, we will not save your name and email address as a contact in the Beyond Opposition email account. 

You can choose at any point to not participate in a research interview by letting us know by email that you would not like to participate. If you wish for us to delete your email correspondence with Beyond Opposition (including your email, name, initial email sent to you, and any subsequent correspondence between you and the Beyond Opposition email account) please reply to our email, or send a new email to the Beyond Opposition email address we have contacted you from, and inform us that we should delete your data. We will reply to confirm that we will delete your information immediately, and will subsequently delete all email correspondence between you and Beyond Opposition stored in our email inbox and sent folders. From this point forward we will have no way of contacting you regarding information about interview participation.

Beyond Opposition will not share the information you provide (such as your name and email address) to any third party. Once you submit your name and email via the Facebook Lead Ad, that data will be accessible to us via our Facebook Advertising Management Account. We will download the Facebook Lead Ad data as a data file via an encrypted and password-protected computer and store the data file related to the advertisement you responded to onto our Beyond Opposition data repository, in a secure manner using secure channels. We will do this within 24 hours of the end of the run of the Facebook Advertisement you have responded to; our ad run time normally lasts between 3-7 days. We will email you within one week of the end of the advertisement that you have responded to via the Facebook Lead Ad. The data file holding your personal data (including your preferred name, email address, and confirmation that you are over 18 years of age) will be temporarily stored on the data repository and will be subsequently deleted from the data repository once the data has been used for the purpose intended (i.e. emailing you regarding an invitation for a research interview). 

The data repository (Beyond Opposition research server) is hosted by University College Dublin and is used to store all study related datasets produced and/or shared within the project, with password secured, limited access. This is a highly secure environment and network, with strict rules for data access, using infrastructure in accordance with GDPR (General Data Protection Regulation) guidelines on storing personal identifier data in a processor-role. Storage of Beyond Opposition Research Data complies with the secure backup requirement. This means that if your data has been backed up on the Beyond Opposition secured data repository then that copy of your data will only be accessible if it is necessary to retrieve a data set from the backup, at which point your data will once again be deleted if you have chosen to have your data deleted. Access to the server and personal data will vary depending on where you are based. If you are based in the UK or Ireland, your personal data collected via the Facebook Lead Ad data file will be available to the Beyond Opposition project via a data file downloaded from Facebook by the Irish-based post-doctoral researcher. The data file will be accessed by the Irish post-doctoral researcher in order to contact you. As this data file will be securely backed up on the project data repository, the data it contains will also be accessible to the project’s principal investigator (PI), the Canadian supervisor and project manager (PM). While these three research team members will also have access to your email and name in this data file, only the Irish-based post-doctoral researcher will use your name and email to contact you. Your personal data collected via the Facebook Lead Ad data file will not be stored or accessed by the Canadian-based post-doctoral researcher. If you are based in Canada, your personal data, collected via the Facebook Lead Ad, will be available to the Beyond Opposition project via a data file downloaded from Facebook by the Canadian-based post-doctoral researcher. This file will be accessed by the Canadian-based post-doctoral researcher in order to contact you. As this data file will be securely backed up on the project data repository, the data it contains will also be accessible to the project’s principal investigator (PI), the Canadian supervisor and project manager (PM). While these three research team members will also have access to your email and name in this data file, only the Canadian-based post-doctoral researcher will use your name and email to contact you. Your personal data collected via the Facebook Lead Ad data file will not be stored or accessed by the Irish-based post-doctoral researcher. 

Within one week of your information being added to the Beyond Opposition data repository via the Facebook Lead Ad data file, we will directly copy your name and email address into an email message sent directly to you from our official project email address. From there, we will send you a research interview invitation. After emailing those listed within the Facebook Lead Ad data file for the Facebook Advertisement you have responded to, we will immediately delete the downloaded Facebook Lead Ad data file from the Beyond Opposition Data Repository. This Facebook Lead Ad data file will thus not be stored in any way by Beyond Opposition after the date of contacting you via email, except in the instance of a data repository backup, as outlined above. 

In the case of Facebook Lead Ads, both Facebook and Beyond Opposition are data controllers. As a result, both Facebook and Beyond Opposition are responsible for ensuring compliance by providing notice and establishing a legal basis for processing the data provided by a person using our platform. Facebook may use Lead Ad data as permitted by its data policy including to prefill future Facebook Instant Forms that you may be presented with. If you provide data to us via a Facebook Lead Ad prefill field, in this case your email address, Facebook will keep that information and may furthermore use it to populate Facebook forms on your behalf. If a prefill field cannot be populated by Facebook using either Facebook or Instagram account information, then that prefill field will be blank. If you offer your email address here, your information may be saved by Facebook (Meta) for future use. 

Facebook Lead Ad data is provided to Facebook by individuals with their permission to share the data with a specific advertiser, in this case the Beyond Opposition research project. Facebook uses the data from the Lead Form according to its Data Policy and Beyond Opposition is permitted to use the data you share with us according to our privacy policy outlined here. Facebook will use the information you submit through this Lead Form, subject to its data policy. Please note that the email address field is one of the ‘prefill’ question fields for Facebook Lead Ads, and so this information will be saved and used by Facebook. We have used Facebook Lead Ad ‘custom questions’ for your preferred name and to ask if you are over the age of 18. Facebook does not use information from an advertiser’s ‘custom questions’. You can read more about this here.

Please note that participation in a research interview is voluntary. When we use your preferred name and email address to contact you via our official project email address, you will be provided with additional information regarding the Beyond Opposition project research interview process as well as a consent form that you must review and sign prior to the interview taking place. You may ask questions regarding the interview information sheet and consent form prior to signing the consent form by email or by arranging a time for a conversation by phone call or a video platform with the Beyond Opposition research team. If you have any questions or concerns regarding how we store your Facebook Lead Ad data, you can also contact us regarding your questions or concerns.

We will not be in a position to contact you of any policy changes as we will not store your email to do so, however the Beyond Opposition privacy policy will always be updated on the Beyond Opposition website with the date of the most recent update stated under ‘Changes to Our Privacy Policy’. You can find the Beyond Opposition privacy policy here.